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Revision as of 18:33, 6 July 2016
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[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->
{{newreview
|author=Alastair Fraser
|title=Forestry Flavours of the Month: The Changing Face of World Forestry
|rating=4.5
|genre=Business and Finance
|summary=Alastair Fraser's experience of forestry spans more than five decades and having the benefit of the long view he's ideally placed to consider the changes which have occurred over the course of his career. He also has the ability, not as common as it ought to be amongst professionals, of being able to look at what he does both from the point of view of the business ''and'' the people who work in it and are affected by it. There's a lack of tunnel vision too: he sees what's happening in forestry both in the narrow focus and where it sits globally so far as economics and politics are concerned.
|amazonuk=<amazonuk>1524628921</amazonuk>
}}
{{newreview
|author=Chris Voss and Tahl Raz
Behavioral economists (if you’ll excuse the American spelling) investigate people’s buying behaviour and consuming patterns. I guess we know about that already because supermarkets here lull us into buying three for the price of two, to come back next week for £10 off a £100, or to garner extra points on a loyalty card (Oh why can’t they just go for a cheaper price at the point of sale? Why do profits have to be in double percentage point increases year on year?). A fair bit of manipulation to ensure that a company survives is already part and parcel of our lives. If you’d asked me before I read this book, I would have lined up that sort of consumer marketing psychology alongside banking as profiteering. However … these guys are different: they really do seem to care about the plight of the underprivileged, and they come from an academic setting, rather than a commercial one.
|amazonuk=<amazonuk>1847946747</amazonuk>
}}
