Changes

[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->__NOTOC__<!-- INSERT NEW REVIEWS BELOW HERE-->{{newreviewFrontpage|authorisbn=Zarir Suntook0241636604|title=Learning AccountancyThe Trading Game: The Novel WayA Confession|author=Gary Stevenson|rating=4.5|genre=Business and FinanceAutobiography|summary=If you were to bring up an image of a city banker in your mind, you're planning unlikely to think of someone like Gary Stevenson. A hoodie and jeans replaces the pin-stripe suit and his background is the East End, where he was familiar with violence, poverty and injustice. There was no posh public school on learning how his CV - but he had been to prepare accounts the traditional method has what almost amounts to an initiation ceremonyLondon School of Economics. You're introduced to double entry bookStevenson is bright - extremely bright -keeping, and he has a facility with numbers which is the equivalent most of being asked to learn HTML without ever having seen a web pageus can only envy. Some people ''do'' take to it like ducks to water – they're usually the people who think He also realised that Sudoku is ridiculously easy – but most rich people expect poor people find that the concepts are difficult to grasp and this isn't helped by not really understanding why they need to master itbe stupid. Zarir Suntook hasn't quite stood the methods of teaching on their heads but he's taken It was his ability at what was, essentially, a more logical approach card game which is gentler on the braingot him an internship with Citibank. Eventually, this turned into permanent employment as a trader.|amazonuk=<amazonuk>1443819484</amazonuk>

 {{newreviewFrontpage|author=David SoskinFiona Parashar |title=Net Profit: How A Beautiful Way to Succeed in Digital BusinessCoach

|summary=There's a misconception that digital business So what am I doing reading this book, using this book, and being audacious enough to review it? Truth is just like I bought it out of curiosity. I was at an on-line launch for the old bricks book and mortar type, except that the digital fellahs escape a lot Fiona’s description of the expense her Vision Days appealed to me. I wanted to see if there were things in there that real people have I could use with someone I am currently helping / supporting / trying to pay and that if they learnt how mentor – without committing them to do thinwhich a traditional business is content with is almost certainly full day, which I know would send them scurrying for their burrow. I also wanted to see if I could give myself a danger signal in a digital business Vision Day, to bring me away from their vision and unless you can take your idea and make quick decisions then the chances are that you are dead in the water. Life is very different out there on the internetback to my own.|amazonukisbn=<amazonuk>0470660813</amazonuk>103211603X

 {{newreviewFrontpage|authorisbn=Peter Doggett303091657X|title=You Never Give Me Your MoneyDisaster in the Boardroom: The Battle for the Soul of the BeatlesSix Dysfunctions Everyone Should Understand|author=Gerry Brown and Randall S Peterson

|summary='Marketing Lessons from Boards must act in the Grateful Dead' sounds like best interests of their stakeholders and ensure that they are well-managed and financially secure. This might seem obvious but a gimmick, doesn't it? Or, if not series of disasters - some of which have resulted in death or the collapse of a gimmick, then major company - have left interested parties asking what the lessons that you learn when you see how it shouldn't be doneboard was doing. Over Where were they? Occasionally the past few years I've read quite a few marketing books and I've generally come away with the thought that boards were unaware of what was happening or they weren't aimed at preferred to turn a business like Bookbag and required far too much controlblind eye, leaving watchers wondering which was worse - ignorance or criminality. We're not that sort of people! We want to enjoy Bookbag The 21st century has delivered some major company scandals but what has happened is nothing new: Gerry Brown and we want other people to do Randall S Peterson give us a very readable trip through such major debacles as railway mania, the same South Sea Bubble and even tulip mania. Over three centuries we're definitely not in the business of trying seem to pull in every penny that we canhave learned very little.|amazonuk=<amazonuk>0470900520</amazonuk>

{{newreview|author=Andy Bounds|title=The Jelly Effect: How to Make Your Communication Stick|rating=4.5|genre=Business and Finance|summary=This book has lots of glowing praise written all over the covers. Such lines as 'Andy Bounds taught me more about effective presenting than a lady who'd previously taught two US Presidents.' UnsurprisinglyIf not now, my expectations were sky-high. But will the book deliverwhen? I have to say at the outset that I didn't particularly take to the title (although original and presumably unforgettable). I found it detracted at first glance and didn't do the book any initial favours. And although it is explained in full I still felt it light and an Americanism too far. But that's just my personal opinion. That aside, I was keen to start reading, see what all the fuss was about ...|amazonuk=<amazonuk>0857080466</amazonuk>}}

{{newreview|author=Mark van Vugt and Anjana Ahuja|title=Selected: Why some people lead, why others follow, and why it matters|rating=4|genre=Business and Finance|summary=I know that I''Selected'' is based on the psychology of leadershipm not alone in having wondered whether or not I could turn my hobby into a business. Some There's a lot of us may ask the perfectly reasonable question 'Does it matter who leads motivation to do so: I make more items than we can sensibly use and there are a lot of people who follows?' Well, apparently it not only matters but it matters greatly. And the co-authors go have been delighted to great lengths to tell us whyaccept what I make as gifts. The useful prologue informs us that Selling would offset the whole area of leadership costs, which can be traced back in time, by no less than several million years. Vugt quite considerable and Ahuja explain that the rather innocent (and even a bit airy-fairy it could be fun to some) word do, couldn'leader' is evolved from various academic disciplines. t it? Including the more obvious psychology, there is also biology and anthropology in the mix. But where to start? Heady stuff. What do I need to think about? And yesWell, I did want the first thing anyone who is considering turning a crafting hobby into a business should do is to read on''Making a Living''.|amazonuk=<amazonuk>1846683270</amazonuk>

{{newreview|author=Stanley Gibbons|title=Great Britain Concise Stamp Catalogue 2010|rating=5|genre=Business Wrong and Finance|summary=Stanley Gibbons Great Britain stamp catalogues come at basically three levelswrong again. At one end of You presumably wrote the scale is Collect British Stamps, book because you wanted to - and you had a concise listing which excludes variations in shade, perforation, phosphor banding, watermarks et altalent for delivering the written word. At the other is the multi-volume specialized editionYou knew your subject back to front. This is Now you're going to have to get to grips with the intermediate cataloguebook supply chain, which provides in even parts of the publishing industry believe to be wrong but it's too difficult to change and no one 354-page paperback wants to be the main variations of each issuefirst to try. It also includes such extras as miniature sheetsThen, special first day when you ''finally'' have a copy of issue postmarks, postage dues, booklets, and regional issues (Wales, Scotland, Northern Ireland, plus the Channel Islands and Isle of Manbook in your hands, the latter territories prior you're going to have to work out how to sell it - because it ''is'' going to be down to postal independence in 1969 and 1973 respectively)you.|amazonuk=<amazonuk>0852597584</amazonuk>

{{newreviewFrontpage|authorisbn=The Economist0008350388|title=Style GuideWe Need to Talk About Money|author=Otegha Uwagba

|genre=Business Politics and FinanceSociety|summary=I've always been fascinated by the use of the English language. I've loved the way that precise use of words can make meaning absolutely clear – or obscure it altogether. Some publications are To be a joy dark-skinned Black woman is to read whilst others leave you with a frownbe seen as less desirable, less hireable, less intelligent and ultimately less valuable than my light-skinned counterparts... Generally ''The Economist '' comes into the first category and this is mainly down We Need to the magazineTalk About Money's style guide – the rule book which guides writers towards clear writing. This is the tenth edition and whilst it might sound rather dry it's the bible for people wishing to communicate with precision and style – and who appreciate the book's gentle humour.|amazonuk=<amazonuk>1846681758</amazonuk>}}by Otegha Uwagba

{{newreview|author=Philip Augar|title=Reckless: The Rise and Fall ''0.7% of the City|rating=4|genre=Business and Finance|summary=The City, 1997. Many major institutions are struggling English Literature GCSE students in the City, with high profile scandals taking down Barings and severely damaging the reputation England study a book by a writer of Morgan Grenfellcolour while only 7% study a book by a woman.'' ''The Bookseller'' 29 June 2021

The CityOtegha Uwagba came to the UK from Kenya when she was five years old. Her sisters were seven and nine. It was her mother who came first, 2007with her father joining them later. Less than a fortnight before becoming Prime Minister The family was hard-working, Gordon Brown, at the Mansion House Dinner, describes the current time as 'an era principled and determined that history will record as their children would have the beginning best education possible. There was always a painful awareness of money although this did not translate into a shortage of anything: it was simply carefully harvested. When Otegha was ten the family acquired a new golden agecar.' The City For Otegha, 8th October, 2008. Author Philip Augar states 'even the most conservative observer would have to concede that 8 October 2008 amounted education meant a scholarship to a catastrophic failure of private-sector banking school in the UKLondon and then a place at New College, Oxford.'|amazonuk=<amazonuk>009952404X</amazonuk>

{{newreviewFrontpage|authorisbn=Martin Kornberger reed3|title=Brand SocietyWhy You? 101 Interview Questions You'll Never Fear Again (3rd Edition)|author=James Reed|rating=4.5

|summary=Brand Society is fundamentally not a business management book. This might come as some surprise given Six years on from the title. Management booksoriginal edition, at least the book is being re-issued with a bonus chapter entitled ''how toThe Future of Work''which includes an additional 10 questions. I' management books, tend ve come to be simple this some 6 years after reviewing the original book and easy to followmy life has changed significantly in the meantime. But, I suspect Kornberger would agree, that's what limits their use. They are overm no longer working in middle-management having opted for a down-simplified shift into reduced hours freelancing to the point of uselessness. Rather, Brand Society takes an holistic approach enable me to the subject of the prevailing nature of brands in today's world focus on other (at least the Western worldnot necessarily paying)work. He suggests that today's brands exist without a prevailing theory I can therefore relate to understand them or make sense of them. So what Kornberger does, after the first looking at how brands transform management point made in this chapter namely that independence and organizations, is present a brand-centred conceptual map for thinking about things like politics, ethics and aestheticsflexibility are core skills that employees need to have.|amazonuk=<amazonuk>0521726905</amazonuk>

 {{newreviewFrontpage|authorisbn=Fraser's Autographs3110706075|title=Collect AutographsMaking a Difference: An Illustrated Guide to Collecting Leadership, Change and Investing in AutographsGiving Back the Independent Director Way|author=Gerry Brown|rating=4.5

|summary=There must be many of us who have at one time had an autograph book or something of the kind as children and asked friends, relations or even celebrities to 'do something', written You're not there to celebrities in run the hope of obtaining a personally signed picture, or even waited patiently at a stage door after a play or concert eagerly clutching a theatre programme, record or CD sleeve and pen in handorganisation.|amazonuk=<amazonuk>0852597525</amazonuk>}} You are there to make sure that it is run properly.''

{{newreview|author=Emily Chan|title=Harvard Business School Confidential: Secrets Gerry Brown is passionate about the benefits which Independent Directors can bring to a board - not just a corporate board, but the board of Success|rating=3an NHS Trust, a university, a sports organisation or a charity.5|genre=Business He's particularly keen that there's increased diversity on these boards and Finance|summary=Harvard Business School has an almost unrivalled reputation for schooling feels that this would help to avoid some of the greatest business leaders scandals (and George W Bush!Oxfam, Kids Company - we're thinking about you)which have occurred in recent years. Former graduate For this to happen, Emily Chan, who went on boards need to work for leading management consultancy Boston Consulting Group and who is now have a director in a family direct investment business in Hong Kong, promises wider field of people to offer the secrets she learnt therechoose from when they're looking for an ID. Does she succeed?|amazonuk=<amazonuk>0470822392</amazonuk>

 {{newreviewFrontpage|authorisbn=Amy V Fetzer and Shari Aaron3030513025|title=Climb the Green LadderThe Independent Director in Society: Make Your Company Our current crisis of governance and what to do|author=Gerry Brown, Andrew Kakabadse and Career More SustainableFilipe Morais|rating=45

|summary=With the abject failure of the Denmark Climate Change Conference fresh in our minds, it Independent Director: ''a job for which no one is perhaps time to turn away from the politicians and look back toward what we can do. qualified'' (''Financial Times'')

The Conference may Independent Director: ''An independent director is a member of the board of directors who (1) do not have finally got a material relationship with the likes company, (2) is not part of the USAcompany's executive team, India and China (3) is not involved with the day-to acknowledge that they have to join in if we are going to save -day operations of the planet as a benevolent place for our species to live, but there is still too much posturing and not enough commitmentcompany. (Corporate Finance Institute)

Clearly our governments Gerry Brown, Andrew Kakabadse and 'leaders' Filipe Morais feel that the relationship between the executive members of boards and the independent directors (formerly known as non-executive directors), trustees or governors of organisations is frequently unbalanced. The function of the independent director is to have general oversight of the executive side of the board - to spot when and where things are not going wrong - but all too often the relationship is too cosy, too antagonistic or the independent director lacks the knowledge and/or experience to understand what's happening or to do this for us; know how to intervene. Covid-19 has highlighted the failings and weaknesses of leadership and governance and you might be tempted to think that these are extraordinary times and that all will be well once we have get back to 'normal' but a pandemic was predicted and modelled in the past and there has been a general failure to do it prepare for ourselveswhat has happened - and is still happening.|amazonuk=<amazonuk>047074801X</amazonuk>

 {{newreviewFrontpage|authorisbn=Avivah Wittenberg-Cox and Alison Maitland0241453585|title=Why Women Mean BusinessBanking On It: How I Disrupted an Industry|author=Anne Boden

|summary=Do you want Anne Boden had an impressive track record in the financial services sector: she had thirty years experience at a senior level including Group Chief Operating Officer at Allied Irish Bank. AIB was in the throes of recovering from the 2008 financial crisis when she arrived and she was one of the first to realise that banks needed to improve your business? Make more profits? do things differently. You probably need to look AIB thought it was at the sector cutting edge when it proposed opening a branch which makes 80% of purchasing decisionsallowed customers to access their accounts via a terminal. Boden took things a step further, is realising that customers could access their accounts from their homes: the majority old branch network, employing thousands of the talent and represents 59% of graduates. Womenpeople, would soon become redundant.|amazonuk=<amazonuk>0470749504</amazonuk>

 {{newreviewFrontpage|authorisbn=The Economist3110641119|title=The World of BusinessJourney Mapping Playbook: From Valuable Brands and Games Directors Play A Practical Guide to Bail-Outs Preparing, Facilitating and Bad Boys Unlocking the Value of Customer Journey Mapping|author=Jerry Angrave

|summary=For years Ihad no idea what 've been a great fan of The Economistjourney mapping's [[Pocket World in Figures 2010 by The Economist|Pocket World in Figures]] series was until I read this playbook but any business that engages with all their customers will benefit from reading the unbiased statistics which book and acting on the average person could wantcontents. I was just You're going to learn how to run a little nervous when I opened workshop to discover what it feels like to be one of your own customers. At this point, please don't say 'The World of Businessoh (expletive deleted) not another workshop'because this is going to be fun and you' – just in case it was re going to be a disappointment – but I needn't have worriedsurprised by what emerges.|amazonuk=<amazonuk>1846681588</amazonuk>

 {{adsense2}}{{newreviewFrontpage|authorisbn=Dr Richard Hale and Alan Chambers MBE 3110641291|title=Keep Walking - Leadership Learning in Action - The Radical Innovation Playbook: A thrilling story of a polar adventure with powerful lessons in leadership and personal development|rating=4.5|genre=Business and Finance|summary=One side of this book is completely alien to me. I have had no reason to believe in any of the action learningPractical Guide for Harnessing New, selfNovel or Game-actualisation etc, that people in business sometimes deem necessary. If pressed, I'd guess that if people needed so much in-work training they might just be the wrong person for the job. There's an anecdote here about a bright young thing fresh from business school, and faced with her first task at work, who panicked as ''she did not know which theory to apply''. The theory of common sense, I'd have suggested.|amazonuk=<amazonuk>1904312780</amazonuk>}} {{newreviewChanging Breakthroughs|author=Henry Mintzberg|title=ManagingOlga Kokshagina and Allen Alexander

|summary=''Study after study has shown that managers work at an unrelenting pace'' How trueSo, though it always makes me wonder why, as a result, there's such a market for bulky management and leadership and general business books like this one. How does anyone who needs or wants to read one ever find the bother? Every time you set out to do so? This title actually has an answer to this, by providing two books something new you end up with the same thing in one, a slightly different form and it is such quite a simple yet effective solution that I have to start there. You can read this book in one bit of two waysmoney spent. Option one Why not just leave it as it is to read every word? After all, chapter by chapterit's ''roughly'' working, cover to cover. If you have the time I would recommend this approach because the book is very readable, not too repetitive, and quite thought-provoking.|amazonuk=<amazonuk>0273709305</amazonuk>}}isn't it?

{{newreview|author=Alistair Milne|title=The Fall You might not have said it, but you've probably thought it. You've also thought the small, incremental improvements which you have been able to make - the optimisation of your core business with cost efficiencies wherever possible, the House extension of Credit|rating=3.5|genre=Business and Finance|summary=It now seems to be established as fact that soyour existing products into new areas -called haven'toxic assets' – mostly sub-prime mortgage investments t really delivered in the USA were the cause terms of the current banking crisis, but Professor Alistair Milne of Cass Business School argues otherwise''growth''. It's his contention that many of these 'toxic assets' were (been manageable and still are) sound investments which will be repaid in full without any problems and even the defaults will not largely risk-free but you could easily be challenged by a competitor who takes a large proportion of the wholemore radical approach. He argues that it was You've merely kept the initial loss of confidence in these investment vehicles which began business ticking over and there's a downward spiral and resulted nagging suspicion in the collapse back of several Banksyour mind that an organisation designed for the twentieth century might not survive in the twenty-first. What you need is innovation - ''radical'' innovation.|amazonuk=<amazonuk>0521762146</amazonuk>

 {{newreviewFrontpage|authorisbn=Ben Mezrich 1472962044|title=The Accidental BillionairesCreating Value Through Technology: Sex, Money, Betrayal and Discover the Founding of FacebookTech that Can Transform Your Business|author=Andrew Hampshire

|summary=As subtitles go, ''Sex, Money, Betrayal...I was once told that 'technology' is the sort anything that happens after you'd generally associate with works by Danielle Steel or Jackie Collins. Butre eighteen, with so there's been a website? And lot of technology in my life. I once worked for a supremely geeky (in its beginnings) website like Facebook? Surely manager who judged if an accountant was reputable by establishing whether or notthey had a typewriter. And, yet, Times - thankfully - have moved on. Nowadays the problem is thatsomeone running a business doesn't have the time to keep up with constant innovation and they might also be scared because previous IT investments haven't delivered as expected. It's exactly the claim you find on the cover of this book, also a work of faction fact that claims to tell no one develops a business because they have the inside story knowledge of the founding of Facebookrequired technology, so they start off in conversations about technology feeling that they're at a disadvantage. They need help, but they frequently don't know what help they need.|amazonuk=<amazonuk>0434019550</amazonuk>

 {{newreviewFrontpage|authorisbn=Tracey Whitmore 1526362759|title=Dosh: How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for the UK Job SeekerEarn It, Save It, Spend It, Grow It, Give It|author=Rashmi Sirdeshpande|rating=1.5|genre=Business and Finance Children's Non-Fiction|summary=Back home in the UK after What a stint abroadrelief! A book about money, and job hunting for the first time in yearschildren, with clear explanations of what it is, why it matters, this book how to acquire more of it (nope - robbing banks is a rather timely addition out) and what you can do with it when you've managed to get hold of it. Your reasons for wanting money don't matter: we all need it to my shelvessome extent. Having spent the last year and You might want to go into business, be a bit teaching Englishclever shopper, I also like to think I know a little about grammar saver (you might even become an ''investor'') and general language usethere might be something you really, ''really'' want to buy. Unfortunately, There's also the same cannot be said for possibility of using to do good in the world.}}{{Frontpage|author of this book, = Linda Scott|title= The Double X Economy|rating=5|genre= Politics and while itSociety|summary='s all very well advising readers that 'Women are economically disadvantaged in every country in the world'first impressions really do count'. It's a bold statement for an opening chapter, this carries less weight than but it should when you notice 's far from hyperbole as the following pages explain. This book shines a light on what is happening in different places, and the impact on the local and world economy. What can be learnt from the dubious grammar great strides in gender-equalising legislation in the first line west? What can be done about the selling of the introductionyoung women into marriage, and in virtually every chapter which follows.what can chimpanzees and bonobos teach us about mothering?|amazonukisbn=<amazonuk>1845283651</amazonuk>0571353606

 {{newreviewFrontpage|authorisbn=Jane Vass0349424926|title=Daily Mail Tax Guide 2009/2010Life's Work: 12 Proven Ways to Fast-Track Your Career|author=James Reed

|summary=It's well over Do you have a decade since I worked for what was then guaranteed and more-than-adequate income which will last the Inland Revenue and is now Her Majesty's Revenue and Customsrest of your life? Do you have no need to work, but there's one thing either for certain – I am no fonder income or fulfilment? If you even hesitate over either of filling in a Tax Return now than I was those questions then. Ityou really ought to read ''Life's a tedious job and itWork's very easy : 12 Proven Ways to make a mistake (either in your favour or the GovernmentFast-Track Your Career''s) which can cause problems. If you opt to take professional advice it can be expensive and doesn't come with any guarantees. At the other end of the scale, the Revenue will do their best to help for free – but they're not there yet in work or considering that you might need to ''plan'' for make some changes then this is the book you, and this can mean that valuable opportunities are missedneed. All James Reed is not lost though – Jane Vass has a reliable history the chairman and chief executive of producing Tax Return Guides and this yearREED, Britain's is no disappointmentbiggest and best-known name in the recruitment industry.|amazonuk=<amazonuk>1846682274</amazonuk> Who better to give you the advice you need?

 {{newreviewFrontpage|author=Janet Tavakoli Anne Boden|title=Dear Mr.Buffett: What an Investor Learns 1,269 Miles from Wall StreetThe Money Revolution

|genre=Business and Finance |summary=My mind was drawn while reading this book towards Money is changing. It might not be in the ongoing parliamentary expenses scandalways you think. Of course claiming £80 for We’re not suddenly getting a trouser press isn't in 3p or £3 coin (and have you ever even found a country that offers anything different to the same league as some of 1, 2, 5 model?) We’re getting a lot more digital with payments, which seems to suit most people apart from charity collectors and the shenanigans which went homeless on in the banking and financial sector street, but they do have at least one thing in common, one thing although this book has the subtitle that is stressed by Warren Buffett to includes the managers of his successful businessesword ''digital'', it’s not really about this either. It can be paraphrased asInstead, when making a decision don't just consider whether it's legal or not, think about how it would look plastered on the front page ''management'' of your local paper. That advice would have served MPs as well as some of the more dubious characters in the financial sector very wellfinances, and how to take control.|amazonukisbn=<amazonuk>047040678X</amazonuk>1789660610

 {{newreviewFrontpage|authorisbn=Judy Heminsley 1949395324|title=Work From HomeFinancial Accounting Essentials You Always Wanted To Know: 4th Edition|author=Kalpesh Ashar

|summary=Judy Heminsley has worked from home both as en employee and running her own businesses. She is now a professional advisor to homeworkers and ''Work From HomeFinancial Accounting Essentials You Always Wanted to Know '' distils her experience into gives people without an accounting background who have risen in a practical guide for all who company the knowledge to understand the accounts which show how the company is doing. The book begins by looking at why financial accounting systems are considering work from homenecessary, then moves on to give an excellent overview of the types of accounting systems which will be encountered and the terms used. We then look in detail at the balance sheet, the income statement and the statement of cash flows...|amazonuk=<amazonuk>184528335X</amazonuk>

 {{newreviewFrontpage|authorisbn=Lynda Gratton1946383627|title=Glow: How Cost Accounting & Management Essentials You Can Radiate Energy, Innovation and SuccessAlways Wanted To Know|author=Vibrant Publishers|rating=4.5

|summary=Have you ever read I'm capable of drawing up a self-help book profit and found that simply reading loss account (income statement in the first chapter tells you all you need to know about any wisdom contained therein? Well, fortunately with USA) and a balance sheet and I do so for my own business and for another organisation. The accounts give me ''Glowbroadly'' by Lynda Gratton – thatwhat I need: I know whether we's not re making a profit or a loss and I can look at the caseexpenses and see what looks as though it could be trimmed back in future years. While its essential principles are neatly summarised My problem was that the accounts didn't really give me any help in the first chaptermaking decisions, the remaining chapterswhich was why I turned to ''Cost Accounting and Management'', packed with pleasantly jargonpart of Vibrant Publishers' Self-free examples, are well worth reading for anyone interested in improving their working life, forming empowering networks Learning and thinking creativelyManagement series...|amazonuk=<amazonuk>0273723871</amazonuk>

 {{newreviewFrontpage|authorisbn=Fiona Shoop1072549271|title=How to Deal in Antiques|rating=5|genre=Business and Finance|summary=There can be hardly anyone who hasn't at least considered making a few honest pennies by selling collectable goods The Simple Act of one kind or another. Making a fullSelf-time career out of it is a very different proposition, but from small acorns, large trees grow. Whether you just like the idea of dipping your toe in the water at the occasional car boot sale, or considering it as a serious business, you will find the answer to more or less everything you need to know in this newly revised fourth edition Publishing With Amazon: A Simple Step by a TV and antiques expert who has over 25 years of experience in the trade, as well as her own antiques business.|amazonuk=<amazonuk>1845283007</amazonuk>}} {{newreviewStep Guide|author=Adam Morgan|title=Eating the Big Fish: How Challenger Brands Can Compete Against Brand LeadersGeorgianne Landy-Kordis

|summary=Big brands I frequently meet authors who are even bigger than we think: struggling to be published by the power of Market Leaders gives them not only traditional houses, but when I suggest self-publishing they explain that they don't have the security of the sheer volume of sales but also better returns on any marketing spendbig bucks required to go down that road with Author Solutions or Matador or their like. In I then ask if they've considered Kindle and the current marketanswer is, inevitably, that they wouldn't know where to start. I can empathise with the trust in brands waning that. Despite having used a computer for about thirty years, running most of my life ''and people less and less interested in advertising'' a website online, smaller fish need I'm still nervous when it comes to swim more energetically just starting something new. I like someone to survive healthilyhold my hand as I go through it for the first time. That was why I was very interested when ''The Simple Act of Self Publishing With Amazon'' came across my desk.. And yet many brands achieve rapid growth despite smaller size and resources.|amazonuk=<amazonuk>0470238275</amazonuk>

{{newreview|author=Jonathan Salem Baskin|title=Branding Only Works On Cattle|rating=3.5|genre=Business and Finance|summary=''Branding Only Works Move on Cattle '' starts big by ferociously rejecting the ''advertising-is-about-creating-brand-image'' view which apparently dominates current branding and marketing practice. Baskin claims that modern branding campaigns are divorced from the realities of selling and that they confuse communicating ideas and (possibly) creating awareness of the brand name with achieving any real behaviour changes. Influencing what customers think is not enough as only behaviours lead to engagement and the ultimate behavioural goal of any marketing: selling stuff.|amazonuk=<amazonuk>0470742577</amazonuk>}} {{newreview|author=John Kay|title=The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry|rating=4.5|genre=Politics and Society|summary=Sometimes I wonder if authors set out to stop people reading their books, strange as this might seem. John Kay is an excellent example. He tells us that he expects his readers to be erudite and to be readers of popular science. They'll never knowingly have dealt with Goldman Sachs and will pay tax at the 40% rate. At the other end of the scale they'll not be bad credit risks and just to cut out anyone hoping for a quick buck, they'll not be tempted to make a living from Stock Market speculation. If you don't qualify on all points there's not even a hint of a pass mark which might allow you to sneak into the checkout queue.|amazonuk=<amazonuk>0954809327</amazonuk>}} {{newreview|author=Jane Vass|title=Daily Mail Tax Guide 2008/2009|rating=4.5|genre=Home and Family|summary=I doubt that there[[Newest Children's anyone who genuinely looks forward to completing a Tax Return. Even as an exNon-Inspector of Taxes I'll freely admit that the thought of it fills me with dread. It's tedious, but important that you don't get it wrong. So, what do you do? Professional assistance can be expensive and isn't necessarily entirely reliable. You can go along to your H M Revenue and Customs Enquiry Centre, but their function is to answer your queries rather than give advice about where you could minimise your tax bill. Going it alone is free, but you need to have comprehensive knowledge of taxation to be sure that you're paying the correct amount of tax. The ''Daily Mail Tax Guide 2008/2009'' will give most people all the information that they need to ensure that they're getting it right.|amazonuk=<amazonuk>1846680891</amazonuk>}}Fiction Reviews]]