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|title=Microstyle: The Art of Writing Little

|author=Christopher Johnson

|publisher=WW Norton and Company

|date=August 2012

|website=http://www.microstyle.org/

|summary=Are you confused by the fast pace at which language seems to be changing thanks to the internet? Or maybe you're sick of the grammar police telling you that you're doing it wrong? Perhaps you just want to be better at grabbing people's attention in a world flooded with words? If so, naming and verbal branding expert Christopher Johnson is here to take you by the hand and guide you through the basics of ''writing small''.

}}

Language changes and evolves all the time, but since the dawn of the internet that change seems to have accelerated. Not only that, the pervasion of the web into nearly every aspect of our daily lives means the written word has more power and relevance than perhaps at any other time in human history. Given its influence over us, it seems only prudent that we should try to understand something of how this new vernacular of the internet works. In ''Microstyle: The Art of Writing Little'' naming and verbal branding expert Christopher Johnson seeks to do just that, presenting us with ''a field guide to everyday verbal ingenuity''.