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Jump to navigationJump to searchBranding Only Works On Cattle by Jonathan Salem Baskin (view source)
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{{infobox infobox1
|title= Branding Only Works On Cattle
|author= Jonathan Salem Baskin
|date= January 2009
|isbn=978-0470742570
|amazonukcover=<amazonuk>0470742577</amazonuk> |amazonusaznuk=0470742577|aznus=<amazonus>0470742577</amazonus>
}}
''Branding Only Works on Cattle '' starts big by ferociously rejecting the ''advertising-is-about-creating-brand-image'' view which apparently dominates current branding and marketing practice.
