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|buy= On expenses
|borrow= Yes
|hardback= 0470742577
|pages=272
|publisher= John Wiley and Sons
For a view from the other side of the argument try [[Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom]]. [[Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo]] offers a detailed insight into a particular brand of branding.
{{amazontext|amazon=0470742577}} {{waterstonestextamazonUStext|waterstonesamazon=64121770470742577}}
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