What are the benefits of a product designer?

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Did you know that your project may have different needs and goals than other business models? Indeed, sometimes, by the startup term, people mean any growing business. However, this business concept has its own unique objectives, requirements, etc. We will talk about them below.


A startup is a temporary form of business that aims to find a reproducible and scalable business strategy. In turn, small business has a permanent and established business model that can be repeated. At the same time, the owners of such a business initially know how to make a profit and how to sell their services/products.

Thus, the main difference between this one and other types of business is that the last ones use a ready-made business model while this type is looking for a new one.

In addition, startups are often associated with inventions and technical innovations. However, this form of business is viable in absolutely any area (just remember McDonald's). Therefore, your project does not need to be associated with some kind of innovation. Along with this, you, as the owner of such a project, will definitely have to focus all your efforts on finding new business models and stimulating rapid growth.

What Are the Needs of Your Project?

Based on the above, let's highlight the main needs of startups.

Investments. Even if the implementation of your project requires minimal participation from the developers, remember that you will probably need to spend even more money on advertising and promoting it to the target audience. That is why it is so important to enlist the support of investors (you can find them on business aggregators or in a startups directory) or startup partners before starting work on a project if you realize that your budget for all this may not be enough.

Detailed information about the target audience. Without understanding who you will sell your product/service to, you cannot start implementing it. Otherwise, you risk wasting a lot of money and time. Think about to whom your project can benefit and what pain points and needs of potential users it can solve. The more detailed you have a description of your target audience, the better.

Business strategy. Have you already figured out what you will do when your project is completed? How and to whom will you promote it? What communication channels to use for this? How fast are you going to get the first profit? Who will be in your startup partnership? What competitive advantage can you give your project? The answers to all these questions will help you build an effective business strategy.

• 'A reliable and experienced team led by CTO. Your startup partnerships should include a team that is well-versed in technologies and will bring your business idea to life. You will also need a Chief Technology Officer who will help you align your business goals with the technology stack and, based on this, choose the best path for your team's activities.

Possible Pitfalls

Statistically, 90% of startups fail. Here are the main reasons for this.

Inefficient management of funds. Some companies may misuse investments or attract too many investors that will demand a return over time.

Legal problems. This may be the wrong registration of the business activity or the violation of certain laws during production.

Inability to compete. The company can be so confident in the success of the product that it begins to ignore the competition in the market and stops responding to the actions of competitors.

Bad business model. If a company has only an optimistic development path, then sooner or later it will face problems. It is also important to provide options for action in case something goes wrong.

Please, consider them before proceeding with your project for getting all possible startup benefits – this will save both your time and your money.

Final Thoughts

If you are looking for reliable startup partners for your project, please, contact us. Our portfolio includes more than a hundred successfully launched innovative products and more than 240 hours dedicated to consulting program startup projects. With us, you can be sure that this cooperation will bring you not only short-term benefits but also help you create a sustainable business model that will make your solution viable and competitive for many years to come.