|title= Guilt Trip: From Fear to Guilt on the Green Bandwagon
|author= Alex Hesz and Bambos Neophytou
|reviewer= Zoe PageMorris
|genre=Politics and Society
|summary=An intriguing look at the way fear and now guilt have become the route of many advertising campaigns and claims; this is a book that tells you lots of things you didn't know before but will readily believe now given the unequivocal evidence submitted by the authors.
Did you know that Horlicks, that great sleep aid, is sold in India as a start-the-day energy boost? Not another concoction under the same brand, but the Exact Same Product.