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For a view from the other side of the argument try [[Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom]]. [[Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo]] offers a detailed insight into a particular brand of branding. You might appreciate [[Secrets of Success in Brand Licensing by Andrew Levy, Judy Bartkowiak]] although we had our reservations. You might also find [[Leveraging CapCut's Online Photo Editor to Elevate Your Clothing Brand's Visual Appeal|this]] interesting.