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It's written in a fairly easy to read style - although I could live without the constant repetition of the phrase ''the tyranny of the physical''. Apart from a few minor gripes like this, though, Lovell does a good job of conveying information in a readable manner and I finished it quickly. Overall, this is a fascinating read which is definitely worth taking a look at if you're a creator of digital or physical content, or just if you want to see how other people are making use of the internet to raise funds.
Another really readable business book focusing on the internet is [[The Year Without Pants: WordPress.Com and the Future of Work by Scott Berkun]]. You might also appreciate [[Life Inc: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff]].
{{amazontext|amazon=0670923834}}

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