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As Fordlandia never justified its existence economically, increasingly it was billed as a ''civilising mission'' to take American values to another country and its people. This also ended in disaster, as a riot in December 1930 over being asked to queue for food in the canteen instead of being served at table caused the US management to flee temporarily by boat and caused very expensive destruction.
The £14.99 cover price of this book may seem expensive but I think it's good value for money, as it combines readability with detailed research, and would be useful for students and others with an interest in US business and labour movement history. The book includes twenty -six pages of footnotes and an index for the benefit of anyone using it for academic study or research, or who just has a geeky fascination with being able to look things up, like me. It is a sort of biography of the project, the Ford company and its owner – more readable than a textbook with a strong narrative storyline and lots of startling anecdotes and jaw-dropping accounts of the foolishness of the Ford company men. It also contains a large number of black and white photos, printed in the body of the text rather than as an insert of a few pictures in the middle of the book as is more common, and I thought this was quite attractive for a general reader. I looked up all the footnotes, and I thought the book rewarded the effort I needed to put into reading it.
Thank you to the publishers for sending a copy to the Bookbag.
If Fordlandia interests you, another book that might be worth looking at is [[The Corporation: The Pathological Pursuit of Profit and Power by Joel Bakan]]. Another perspective on imperialist history is [[Dr. Livingstone, I Presume?: Missionaries, Journalists, Explorers and Empire by Claire Pettitt]]. You might also enjoy [[Crazy Rich: Power, Scandal and Tragedy Inside the Johnson & Johnson Dynasty by Jerry Oppenheimer]].
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