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[[image:1946383627.jpg|link=http://www.amazon.co.uk/dp/1946383627/ref=nosim?tag=thebookbag-21]]
 
 
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===[[Cost Accounting & Management Essentials You Always Wanted To Know by Vibrant Publishers]]===
 
[[image:4.5star.jpg|link=Category:{{{rating}}} Star Reviews]] [[:Category:Business and Finance|Business and Finance]], [[:Category:Reference|Reference]]
 
I'm capable of drawing up a profit and loss account (income statement in the USA) and a balance sheet and I do so for my own business and for another organisation. The accounts give me ''broadly'' what I need: I know whether we're making a profit or a loss and I can look at the expenses and see what looks as though it could be trimmed back in future years. My problem was that the accounts didn't really give me any help in making decisions, which was why I turned to ''Cost Accounting and Management'', part of Vibrant Publishers' Self-Learning and Management series. Cost accounting provides the information required by authorities external to the company ''and'' to those within it who need to make decisions, so don't worry that you're going to have to draw up two sets of accounts! [[Cost Accounting & Management Essentials You Always Wanted To Know by Vibrant Publishers|Full Review]]
 
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Serendipity often brings you to the important books. Recently I heard myself say to a friend: ''I'm far too busy to do some of the important stuff''. It pulled me up short: there was definitely something wrong here - and then I had the opportunity to listen to an audio download of ''Busy'' and I knew that it was something I ''had'' to do and take notice of if I was to stop going ''backwards''. Because that was what I was doing. [[Busy: How to Thrive in a World of Too Much by Tony Crabbe|Full Review]]
 
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[[image:Smith_Purpose.jpg|left|link=https://www.amazon.co.uk/gp/product/0749471913?ie=UTF8&tag=thebookbag-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0749471913]]
 
 
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===[[On Purpose: Delivering a Branded Customer Experience People Love by Shaun Smith and Andy Milligan]]===
 
[[image:3.5star.jpg|link=Category:{{{rating}}} Star Reviews]] [[:Category:Business and Finance|Business and Finance]]
 
 
There are some great quotes in this book, and I'd like to start with a few.
 
''Marketing is a tax you pay for being unremarkable''
 
''A cynic is a romantic with higher standards''
 
''Luxury isn't a long car…it's free wifi and movies on demand'' [[On Purpose: Delivering a Branded Customer Experience People Love by Shaun Smith and Andy Milligan|Full Review]]
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