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Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo (view source)
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{{infoboxinfobox1
|title=Luxury Fashion Branding: Trends, Tactics, Techniques
|author=Uche Okonkwo
|date=May 2007
|isbn=978-0230521674
|amazonukcover=<amazonuk>0230521673</amazonuk>|amazonusaznuk=0230521673|aznus=<amazonus>0230521673</amazonus>
}}
I have a confession to make. My idea of heaven would be a shopping spree in a deserted branch of Primark, where I could tear through the racks and mounds of clothes with no one and nothing getting in my way. You might therefore think I'm not the kind of person who would appreciate or enjoy a book on luxury fashion brands, but that's where you would be wrong.