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|reviewer=Sue Magee
|genre=Business and Finance
|summary=An indispensable 'how-to-do-it' manual and workbook to help you develop new ideas. Highly recommended. Olga Kokshagina and Allen Alexander popped into Bookbag Towers to [[The Interview: Bookbag talks to Olga Kokshagina and Allen Alexander|chat to us]].
|rating=5
|buy=Yes
- ''totally new performance features''<br>
- ''performance or feature improvement at least five times greater than current'' and<br>
-''significant reduction in cost, at least by 30%''
Organisations looking at radical innovation are aiming to create growth potential - increasing revenue - rather than looking to cost efficiencies to increase profit. But where do you start? This is where ''The Radical Innovation Playbook'' comes in. It's a how-to-do-it manual and workbook and its aim is to ''help you collect and analyse as much information as you need to substantiate your decisions to launch (or not!)'' Innovations are often seen as a threat and they're going to challenge - so they're unlikely to be brought to market from ''within'' the existing business. You're going to have to think about taking the innovation away from the core business and Olga Kokshagina and Allen Alexander will guide you through the benefits and drawbacks of each option. You will need to accept the possibility of failure but by using the playbook you should be able to get the process right.

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