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Stewart ends up comparing the Management Gurus with the Self-help Gurus. They trade in platitudes and motivation. On a personal level I have no problem with that. I LOVE the whole 'self-help' arena and have found some of it genuinely useful. The difference is: I don't pay much for that (a fiver here or there for a book maybe, a bit of time-wasting on the internet) and I get to pick'n'mix. What works I take on board; what doesn't I jettison. And I can use all the motivation I can get. That's the luxury of having only invested five quid. If you've paid something with several noughts on the end for pretty much the same advice, you might just feel a bit more committed to at least trying to make it work.
In the final analysis , Stewart seems to take my view. Listen to what the guys are saying, but do have the salt cellar handy – and don't by any means pay for it.
Any manager worth her salt, knows more than the guys peddling the latest theories, but they might just have an insight you haven't thought of… or a pretty presentation you might want to steal (back).
RECCOMENDATIONRECOMMENDATION? Not one for the generalist. If you're working for any organisation that has "strategies" and "transformation programmes" – you not only need to read it, you need to understand it and then buy a copy for your Chief Exec's "Secret Santa" basket. The generalist might appreciate [[Polar Bear Pirates and Their Quest to Engage the Sleepwalkers: Motivate Everyday People to Deliver Extraordinary Results by Adrian Webster]].
I'd like to thank the publishers for sending a copy to The Bookbag.

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