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The advice given is applicable to all business sectors: good practice is good practice whatever you do for a living, but many of the examples come from the medical/pharmaceutical/scientific sectors. Whilst I accepted the advice, some of the niceties were sometimes lost on me - but if you're in one of those sectors, what's there is gold dust. I wish I'd had this book when I prepared my own presentations: I could have delivered a better product. I'd like to thank the publishers for sending a copy to the Bookbag.
If this book appeals to you you might also enjoy [[How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting by Jacky Fitt]]. You might also appreciate [[The Jelly Effect: How to Make Your Communication Stick by Andy Bounds]].
{{amazontext|amazon=1789552354}}

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