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Now, I know that I'm prone to comment that men are frequently under-rated and, provided that they're accompanied by a responsible adult, don't cause a lot of problems. But equally, I know that if I say this in print there's a strong chance that I'm going to alienate 50% of my readers. What Johnson's statement did do was crystallise an unease in my mind: as I looked back through the book I realised that it was really about ''men'' in business. There are three pages about women inventors, but I'm not certain why and it felt like something tacked on to give a bit of balance.

Another tycoon has recently gone into print with his story: you might enjoy [[Onward: How Starbucks Fought For Its Life Without Losing Its Soul by Howard Schultz and Joanne Gordon]]. If you're looking for a guide to starting your own business in not such a ''big'' way then we can recommend [[Make it Happen: The Prince's Trust Guide to Starting Your Own Business by The Prince's Trust]]. You might also appreciate [[Fans Not Customers: How to create growth companies in a no growth world by Vernon Hill]].