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Secrets of Success in Brand Licensing by Andrew Levy, Judy Bartkowiak (view source)
Revision as of 14:39, 1 December 2014
, 14:39, 1 December 2014no edit summary
|borrow=Maybe
|isbn=978-1908218957
|pages=200
|publisher=MX Publishing
Those interested in branding in general should have a look at [[Branding Only Works On Cattle by Jonathan Salem Baskin]] while owners of big - and small - brands will find [[Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan]] interesting (and possibly unsettling).
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[[Category:Andrew Levy]]
[[category:Judy Bartkowiak]]