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{{PostAmazonInfobox1
|title=On Purpose: Delivering a Branded Customer Experience People Love
|author=Shaun Smith and Andy Milligan
|website= http://www.smithcoconsultancy.com/knowledge-bank/books
|video=
|cover=Smith_Purpose
|aznuk=0749471913
|aznus=0749471913
}}
[[image:Smith_Purposeeuroffice.jpg|leftcenter|link=https://www.amazonawin1.cocom/cread.uk/gp/product/0749471913php?ie=UTF8&tag=thebookbag-21&linkCodes=as2529343&campv=16343774&creativeq=6738257597&creativeASINr=074947191382628]] 
There are some great quotes in this book, and I'd like to start with a few.

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