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|title=Net Profit: How to Succeed in Digital Business

|author=David Soskin

|date=September 2010

|isbn=978-0470660812

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There's a misconception that digital business is just like the old bricks and mortar type, except that the digital fellahs escape a lot of the expense that real people have to pay and that if they learnt how to do thinwhich a traditional business is content with is almost certainly a danger signal in a digital business and unless you can take your idea and make quick decisions then the chances are that you are dead in the water. Life is very different out there on the internet.