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|buy=Yes

|borrow=Yes

|pages=238

|publisher=Capstone

Further reading suggestion: [[Net Profit: How to Succeed in Digital Business by David Soskin]] is another excellent guide, while [[Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan]] is outstanding - an easy read which is much more useful and less gimmicky that the title might lead you to think it is.

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