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Further reading suggestion: [[Net Profit: How to Succeed in Digital Business by David Soskin]] is another excellent guide, while [[Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan]] is outstanding - an easy read which is much more useful and less gimmicky that the title might lead you to think it is. [[The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha]] might also help.