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|buy= Yes
|borrow= Yes
|format= Hardback
|pages=284
|publisher= Wiley
[[Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom]] is a not-dissimilar title, and does start to make you wonder how, in light of books like these two, the big brands still get away with all that they do.
{{amazontext|amazon=047074622X}} {{waterstonestextamazonUStext|waterstonesamazon=6673605047074622X}}
{{commenthead}}
[[Category:Alex Hesz]]
[[Category:Bambos Neophytou]]

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