Changes

|title= Guilt Trip: From Fear to Guilt on the Green Bandwagon

|author= Alex Hesz and Bambos Neophytou

|genre=Politics and Society

|summary=An intriguing look at the way fear and now guilt have become the route of many advertising campaigns and claims; this is a book that tells you lots of things you didn't know before but will readily believe now given the unequivocal evidence submitted by the authors.

|buy= Yes

|borrow= Yes

|pages=284

|publisher= Wiley

|date= November 2009

|isbn=978-0470746226

}}

Did you know that Horlicks, that great sleep aid, is sold in India as a start-the-day energy boost? Not another concoction under the same brand, but the Exact Same Product.

[[Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom]] is a not-dissimilar title, and does start to make you wonder how, in light of books like these two, the big brands still get away with all that they do.

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[[Category:Alex Hesz]]

[[Category:Bambos Neophytou]]