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Jump to navigationJump to searchEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan (view source)
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{{infobox infobox1
|title= Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
|author= Adam Morgan
|date= March 2009
|isbn=978-0470238271
|amazonukcover=<amazonuk>0470238275</amazonuk> |amazonusaznuk=0470238275|aznus=<amazonus>0470238275</amazonus>
}}
