Create Your Own Online Store (using WordPress) in a Weekend by Alannah Moore

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Create Your Own Online Store (using WordPress) in a Weekend by Alannah Moore

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Category: Business and Finance
Rating: 4.5/5
Reviewer: Sue Magee
Reviewed by Sue Magee
Summary: You've done all the preparation and now this is the book which will allow you to create an online store in a weekend. Definitely recommended.
Buy? Yes Borrow? Yes
Pages: 176 Date: July 2014
Publisher: Ilex
External links: Author's website
ISBN: 978-1781571439

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I've run a website for over eight years now but I've always shied away from any inclusion of e-commerce on the site. It seemed like too large a subject, too much complexity and choice and the possibility of problems which could go disastrously wrong. I first encountered Alannah Moore when I read The Creative Person's Website Builder and was impressed by the way that she approached her subject, so when I had the opportunity to see how to create an online store in a weekend, I jumped at the chance.

Moore is an aficionado of WordPress. I am not, but I appreciate the fact that it has allowed many people to have websites who would not otherwise have had the technical ability to create one. I was a little nervous when Wordpress appeared in the title of the book, but in fairness there are alternatives particularly if you want to use a storefront or a webstore. Don't worry - all the technical terms which you encounter are fully explained - you'll be discussing SSL and droppshipping with the best of them by the time that you've finished!

There's a very sensible recommendation that you read completely through the book before you make any decisions - and certainly before you try to do anything. You can then go back to the beginning and work through it in the knowledge of what it is that you require for your site. Don't think of this as part of the 'creative weekend': this is preparation and even then you'll need to have a lot of other points covered - from having appropriate banking through to your stock being available to ship and photographed for the site. Everything you need to have to hand is detailed in the book.

The explanations are clear (plenty of case studies and screen shots) and unambiguous, if generally aimed at an American market. I followed through all the various options and was happy that I knew what was involved. Prices quoted seem to be up-to-date at the moment but Moore does warn that they can change and you should check before making cost-sensitive decisions. Could I do it? Yes, I could. I do have some coding knowledge but I could see nothing that couldn't be completed by someone with an amateur knowledge of websites. Will I do it? No - and that's the other good thing about this book. It allows you to do the sums and make decisions about what is best for you.

It is possible to build an ecommerce site without the expense of hiring a professional web designer and there are also hints about marketing strategies to bring visitors to the store. Best of all - from my point of view - is that Moore includes information as to which systems are best if you anticipate your site growing to the point where you think in terms of using a professional web designer.

I'd like to thank the publishers for sending a copy to the Bookbag.

If you'd like to know why I'm not too keen on WordPress you might find The Year Without Pants: WordPress.Com and the Future of Work by Scott Berkun interesting.

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