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Campaigns that Shook the World: The Evolution of Public Relations by Danny Rogers (view source)
Revision as of 12:04, 1 September 2020
, 12:04, 1 September 2020no edit summary
|date= October 2015
|isbn= 978-0749475093
|cover=Rogers_Campaigns
|aznuk=0749475099
|aznus=0749475099
}}
I dithered about how to begin this review. On one hand , I thought I should probably start by saying that I have a work -related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint.
Danny Rogers, currently editor in chief of the Brand Republic Group, has selected a number of campaigns that played key roles in recent times. This savvy selection includes campaigns run by politicians, political parties, beauty brands and rock bands. Rogers has meticulously dissected these campaigns to show precisely how they planned their impact and how that impact worked in reality.
This is an extremely well-crafted book which belongs on several bookshelves. It is an insightful read which will be enjoyed by anyone interested in culture, politics, journalism and modern history. It is also likely to be very useful to anyone working in any part of the communications industry.
I would like to thank the publishers for sending a copy to Bookbag. If you liked this book you might also enjoy [[Brand Psychology: Consumer Perceptions, Corporate Reputations by Jonathan Gabay]] and [[Guilt Trip: From Fear to Guilt on the Green Bandwagon by Alex Hesz and Bambos Neophytou]].
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