Changes

[[image:Rogers_Campaigns.jpg|left|link=https://www.amazon.co.uk/gp/product/0749475099?ie=UTF8&tag=thebookbag-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0749475099]]

I dithered about how to begin this review. On one hand I thought I should probably start by saying that I have a work related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint.