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|title= Campaigns that Shook the World: The Evolution of Public Relations

|author=Danny Rogers

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I dithered about how to begin this review. On one hand I thought I should probably start by saying that I have a work related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint.