132,568
edits
Changes
From TheBookbag
Jump to navigationJump to searchCampaigns that Shook the World: The Evolution of Public Relations by Danny Rogers (view source)
Revision as of 09:54, 15 June 2019
, 09:54, 15 June 2019no edit summary
|aznus=0749475099
}}
[[image:euroffice.jpg|center|https://www.awin1.com/cread.php?s=529343&v=3774&q=257597&r=82628]]
I dithered about how to begin this review. On one hand I thought I should probably start by saying that I have a work related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint.
