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Jump to navigationJump to searchBuyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom (view source)
Revision as of 16:54, 3 August 2020
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Considering the amount of money spent on advertising and the staggering sizes of corporate marketing budgets, it's astonishing to what extent it's unclear what exactly those huge amounts of money buy. Lord Lever famously said that half of the money spent on advertising is wasted - but he had no way of knowing which half.
