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Branding Only Works On Cattle by Jonathan Salem Baskin
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{{
infobox
infobox1
|title= Branding Only Works On Cattle
|author= Jonathan Salem Baskin
|date= January 2009
|isbn=978-0470742570
|
amazonuk
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0470742577
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aznuk=0470742577
|aznus
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<amazonus>
0470742577
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[[image:euroffice.jpg|center|https://www.awin1.com/cread.php?s=529343&v=3774&q=257597&r=82628]]
''Branding Only Works on Cattle '' starts big by ferociously rejecting the ''advertising-is-about-creating-brand-image'' view which apparently dominates current branding and marketing practice.
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