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Jump to navigationJump to searchBranding Only Works On Cattle by Jonathan Salem Baskin (view source)
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{{infobox infobox1
|title= Branding Only Works On Cattle
|author= Jonathan Salem Baskin
|buy= On expenses
|borrow= Yes
|pages=272
|publisher= John Wiley and Sons
|date= January 2009
|isbn=978-0470742570
|amazonukcover=<amazonuk>0470742577</amazonuk> |amazonusaznuk=0470742577|aznus=<amazonus>0470742577</amazonus>
}}
[[image:euroffice.jpg|center|https://www.awin1.com/cread.php?s=529343&v=3774&q=257597&r=82628]]
''Branding Only Works on Cattle '' starts big by ferociously rejecting the ''advertising-is-about-creating-brand-image'' view which apparently dominates current branding and marketing practice.
For a view from the other side of the argument try [[Buyology: How Everything We Believe About Why We Buy Is Wrong by Martin Lindstrom]]. [[Luxury Fashion Branding: Trends, Tactics, Techniques by Uche Okonkwo]] offers a detailed insight into a particular brand of branding.
{{amazontext|amazon=0470742577}} {{waterstonestextamazonUStext|waterstonesamazon=64121770470742577}}
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