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You won't be able to keep your audience engaged and close more sales if you cannot satisfy your target audience through phone calls. Whether you have an in-house team or rely on a BPO to answer phone calls, keep in mind that your ROI will increase only if you follow the right practices.

Improving the results you get as a business owner through phone calls is not difficult. Keep reading to find four tips that will help you make your calls more engaging for your target audience.