132,612
edits
Changes
From TheBookbag
Jump to navigationJump to searchHow to Publish a Bestselling Book ... and Sell It Worldwide Based on Value, Not Price! by Kim Staflund (view source)
Revision as of 05:32, 12 August 2014
, 05:32, 12 August 2014no edit summary
Some action might need to be taken on copyrights ''before'' you get to the stage of looking for a publisher, but Staflund gives good advice and it's remarkably far-reaching, considering that it covers several countries. Copyright is a complex subject but this is a good primer to get you understanding some of the issues. Think of this as one of those areas where people don't know what they don't know - you'll now know if you're going to need outside advice or not. It also covers the situation where an author might infringe another author's copyright - a point which either worries authors or of which they're blissfully unaware.
I've never been able to understand why people look to sell a book based on price rather than value. Taken to extremes I can get a telephone directory free - but it doesn't make for an engaging read. When I read - invest my time in a book - I want it to be the best value and I'll happily pay more for that. Staflund looks carefully at the issues around pricing, including such points as free Kindle books and what you need o to charge to make a profit. I was particularly impressed by her advice on sales techniques - where and how to sell and I came away quite enthused. Take note of her advice on how book retailing works - it's gold dust. So far as online marketing is concerned there's sound advice about the areas you should be reaching.
So far as writing the book is concerned the advice is more peripheral, covering such points as writer's block, or - at the other end of the scale - turning to a ghostwriter. This didn't worry me unduly as I can't see many people thinking that they would like to write a book and picking up a book such as this for advice as to how to go about it. More important is the advice on formatting a manuscript and ISBNs, which can be a difficult subject.
