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Jump to navigationJump to searchHow to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting by Jacky Fitt (view source)
Revision as of 11:19, 10 December 2020
, 11:19, 10 December 2020no edit summary
{{infoboxinfobox1
|title=How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting.
|author=Jacky Fitt
|isbn=978-0992985905
|website=http://www.thebigideascollective.com/social/blog/a/Jacky-Fitt
|videocover=0992985900|amazonukaznuk=<amazonuk>0992985900</amazonuk>|amazonusaznus=<amazonus>0992985900</amazonus>
}}
'''[http://bookawards.smallbiztrends.com/news/announcing-the-2015-small-business-book-awards-community-choice-winners/ Winner of Marketing Category, 2015 Small Business Book Awards]'''
As a small business owner I know it's difficult - sometimes it feels impossible - to get your message out to your potential customers in a manner which is going to reward the effort which you put into it. Besides, how do you know who your potential customers are? How do you know how they would like to be approached? In fact, how are you going to get inside their head - and stay there? Jacky Fitt has written a comprehensive guide which takes you through what's needed and allows you to develop your own action plan for your business.
I'd like to thank the publisher for sending a copy to the Bookbag.
Another starter-level book for businesses which has impressed us is [[The 15 Essential Marketing Masterclasses for Your Small Business by Dee Blick]]. We've also listened to [[Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley]], but this is one of those instances when we think that you really need a ''book'' in your hands. (Jacky's book is available both as {{amazonurl|isbn=0992985900|title=paperback}} and an {{amazonurl|isbn=B00MXXQ5GU|title=ebook}}.) We think you might also enjoy the thought-provoking [[Thinking Allowed by Julian Wiles]]
{{amazontext|amazon=B00MXXQ5GU}}
