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[[image:euroffice.jpg|center|https://www.awin1.com/cread.php?s=529343&v=3774&q=257597&r=82628]]
I was a little bit nervous when I picked up ''Storytelling: The Presenter's Secret Weapon''. After all, the majority of presentations which I've seen or given were in a business context and what was required was absolute professionalism, not an act put on for light entertainment. I needn't have worried though: the book is an essential guide to preparing and giving your presentation, with or without what has now come to be known as The Dreaded PowerPoint. I've been making presentations successfully (but I'll say more about this later) in various professional situations for some forty or more years and I did wonder if the book would be able to teach me anything. It did.
The advice given is applicable to all business sectors: good practice is good practice whatever you do for a living, but many of the examples come from the medical/pharmaceutical/scientific sectors. Whilst I accepted the advice, some of the niceties were sometimes lost on me - but if you're in one of those sectors, what's there is gold dust. I wish I'd had this book when I prepared my own presentations: I could have delivered a better product. I'd like to thank the publishers for sending a copy to the Bookbag.
If this book appeals to you you might also enjoy [[How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting by Jacky Fitt]]. You might also appreciate [[The Jelly Effect: How to Make Your Communication Stick by Andy Bounds]].
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