Although primarily aimed at children, [[Hocus Pocus by Paul Kieve]] mixes magic history and instruction to great effect. Other excellent popular science books include [[The Language Instinct: The New Science of Language and Mind by Steven Pinker]], [[In Search of Memory: The Emergence of a New Science of Mind by Eric R Kandel]] and [[Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H Thaler and Cass R Sunstein]].