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{{PostAmazonInfobox1
|title=On Purpose: Delivering a Branded Customer Experience People Love
|author=Shaun Smith and Andy Milligan
|website= http://www.smithcoconsultancy.com/knowledge-bank/books
|video=
|cover=Smith_Purpose
|aznuk=0749471913
}}
[[image:Smith_Purpose.jpg|left|link=https://www.amazon.co.uk/gp/product/0749471913?ie=UTF8&tag=thebookbag-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0749471913]]
There are some great quotes in this book, and I'd like to start with a few.